Elena and Ivanovic play match on Desert Island in Doha

WTA Championships 2008

To mark the start of the prestigious Sony Ericsson Championships in Doha, Sony Ericsson staged a unique tennis game in a place that has never been played in before - a desert island. Set against the stunning backdrop of the Doha skyline, Ana Ivanovic and Elena Dementieva rallied on a replica tennis court, specially built for the occasion, on Palm Island in the middle of Doha Bay in the Arabian Gulf.

After the game, 2008 Roland Garros Champion Ana Ivanovic said: "It was such a fun way to start the Sony Ericsson Championships; it was amazing and so unusual to be playing tennis on a deserted island with no one there but Elena, myself and the ballboys. I'm really looking forward to the tournament here in Doha and a great finish to the 2008 season."

The Sony Ericsson Championships is the prestigious end of season finale to the Sony Ericsson WTA Tour year; and sees the world's top eight women singles and top four women's doubles teams compete for the title and a share of a record prize money of $4.45 million. The Championships sees female players from eleven countries: Australia, Czech Republic, Japan, Russia, Serbia, Slovenia, Spain, United States and Zimbabwe compete to end the 2008 season on a high.

"This was a fantastic way to celebrate the beginning of the Sony Ericsson Championships. All the players have played brilliantly during the season and have earned a deserved shot at this prestigious title," said Aldo Liguori, Corporate Vice President and Head of Global Communications & PR. "We are committed to innovating and introducing unique activities in women's tennis to continue to attract new fans and broaden the appeal of the sport on a global basis. It has been a great year for the Sony Ericsson WTA Tour and I hope through events like this we can attract more fans to the Tour and the exciting prospect of the 2009 season." The stunt involved a replica tennis court being constructed on Palm Island, similar to the court in the Khalifia Stadium where the Sony Ericsson Championships are being held.

The number 5 seed, Elena Dementieva commented: "It was such a special experience to play a game of tennis in the middle of the sea looking back at the Doha skyline - what a great memory to have of Doha. I'm really excited for the Sony Ericsson Championships to begin and showcase my best tennis to end the season."